Totem

 

 

Description of the sculpture:

 

The piece is built from oblong pillars at a height of 7 meter, width 10 meter.         Depth 0.50 meter.

The height of all the pillars is equal, the width changes and the spacing between the pillars varies.

The piece is made from exposed cement.

 

The concept:

 

The barcode is a code, which by means of a set of numbers or letters, represented by lines which can be read by an electronic eye.

 

The consumer culture is a concept characterizing consumer behavior typical of the Western world.

Culture is guided by large corporations for exaggerated and blinded personal consumption.

 

These days, the environmental thinking focuses on the interaction between humanity to earth and between mankind to his close environment.

This is the new ideology being created.

 

The sculpture represents environmental thinking which incorporates within a wide range of perceptions connecting between social economics and preserving nature and the environment.

 

The piece of work is a symbol of consumer culture – an icon of today's culture.

 

In building the piece – both in the extreme height and the use of basic material, I wished to emphasize and deepen the sense of power and strength within the piece.

If in the past, one bowed down to the totem pole, today we have established a new and modern god to bow down to.

 

The weaving of the tough and powerful industrial cement is a reminder of the price humans pay - the price of the new modern enslavement.

 

Michal Fuhrer